Yamaha is a big name in the two-wheeler industries in the world for their reliable products in the automobile market top selling two wheeler
But Yamaha India is not paying attention to its premium customers, and Team India is more focused on the small cc commuter segment two-wheeler.
The recent launch of the Yamaha R3 has left Indian customers disappointed with its few points, such as price, features, and customer support.
Here are some reasons which driving people away from this legendry machine after getting upgrade
Design
Even if the new R3 comes with major changes in its design from its previous generation, they still have launched the 2025 model in India with the same design, which the company announced in 2020 global product.
It could be a sleek design at that time, but when yamah is launching 2025 model in the international market with major updates but Indian customers are getting same 4 5 years old model in India.
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Even R15 looks more appealing with its advanced design, which resembles to r7
Features
Where other motorcycle brands are very competitive in providing more futuristic features than their competitors, Yamaha is still not ready to load their newly launched model r3 with advanced features.
There are still some basic features that are used by Yamaha in their previous generation-
Meter console
Yamaha launched the r3 in India with old technology in their meter console, which is a basic digital unit where its competitors are providing tft displays.
Even entry level Yamaha R15 comes with a coloured digital display with more information offering on it.
Electronics
Yamaha is not serious about providing basic electronics in this segment, which comes without any quick shifter, riding modes, traction control, or switchable ABS.
After paying 5.5 lacs in India, the bike doesn’t even come with such basic electronics, which are available there in a much lower segment r15.
Brakes
The brakes are not that effective on this bike due to the smaller size of the brake callipers and the smaller disk rotors.
Engine
Yamaha didn’t try to upgrade its engine in terms of power or cubic capacity, they are using the same that 10 years old engine without making any changes.
Perhaps there’s less refinement in the engine due to BS6 norms, so there is a slight power drop in the engine.
Switch Buttons
The quality of switch buttons is very basic and it doesn’t look like a premium product. Same switch gear quality is used in lower cc commuter bikes, so this cost cutting gives negative image and poor experience with operating switch buttons.
Strategical factors in poor marketing
There is not only something wrong with the product itself, but Yamaha’s business model and customer handling by both the brand and dealers is the main reason for low interest in this bike.
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Here are some main reasons why people are not showing their interest in opting for this bike ownership
High price
Compared to the last 10 years, there is much more competition in the entry-level premium bikes now
But yamah is not ready to listen feedbacks from customer and still it is little aggressive on its price tag.
Now, the market is full of value-for-money products that offer equal or even more features in their products in comparison to Yamaha in this price range or even lesser amount
So customers are shifting to other brands with lots of upto date features
CBU unit
Yamah is getting r3 through CBU (complete built unit) to India. This is the one reason for the higher prices of the Yamaha R3.
Yamaha produces the r15 in India and provides more features and value to Indian customers in less cost, but the r3 is not within the budget due to higher import duties.
Fully assembled bikes are causing more taxes, which is making it less accessible for Indian customers.
Yamaha’s attitude towards sale
Yamaha is not serious about its products over 150 cc engine segment; they are all busy paying more attention to r15 as it is a hot hot-selling cake that is generating more revenue
There are no well-skilled mechanics in the service centers for Yamaha’s premium bikes, so those mechanics who work on lower cc bikes the same mechanics work on 300 cc or higher cc bikes too which is poor feedback for premium customers.
Yamaha’s R15 To R3 Upgrade
It could be the best upgrade for Yamaha’s current customers who own R15 and want to feel the same performance and reliability, and they don’t want to switch brands while upgrading their bike with a higher cc.
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However, the huge price difference between both bikes created a gap for customers, and they are not considering R3 as their next upgrade.
Positive Aspects Of The New R3
R3 was known for its best engineering and unbeatable performance in its previous generation, which can be seen in the current generation as well
So there are still potential buyers for this machine who want to feel the same power from the updated version.
The new R3 has the same comfortable seats that it had in its previous generation, so this makes it a good tourer bike with a comfortable riding position. Both the rider and pillion getting much comfortable size and foam quality in the seats is one of the best thing which this bike has.
It’s a high-reving engine that performs well at the top end and gives a great top speed close to 190 kmph
The rev band goes above 13000 rpm, which is best in its segment, and the red line is rev-friendly.
Talking about gearbox, this is very smooth, very quick which gives a amazing feedback on track as well as in full packed city traffic.
Conclusion
Now prospective of Indian buyers has changed and indian customers want value for money products
It was very low amount of option back than when r3 was launched in india and customers paid high proce for its power delivery
but now there are lots of other powerful bikes in india which provides more features and upgraded technology so yamaha r3 could be a secondary bike of you own more powerful machine at home
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